Despite the swiftness of these changes, certainly compared with other newspapers‘, their significance has been barely noted. That’s the way change happens on the web: The most startling experiments are absorbed in a day, then regarded with reflexive complacency. But lift your hands out of the virtual Palmolive and suddenly you recognize what you’ve been soaking in: not a cheap imitation of a print newspaper but a vastly superior version of one. It may be the only happy story in journalism.
The Renegades at the New York ‚Times‘ – The All New Issue — New York Magazine.
„One of the New York Times‚ roles in this new world is authority–and that’s probably the rarest commodity on the web,“ explains Pilhofer as the waiter gives us our check. „That’s why in some respects we’re gung-ho and in other respects very conservative. Everything we do has to be to New York Times standards. Everything. And people are crazy about that. And that’s a good thing.“
Over time, Pilhofer adds, this is the role the Times can play: exciting online readers about the value of reportage, engaging them deeply in the Times‘ specific brand of journalism–perhaps even so much that they might want to pay for it. If this comes true, it would mean this terrible year was not for nothing: that someday, this hard era would prove the turning point for the paper, the year when it didn’t go down, when it became something better. Pilhofer shrugs and puts his glass back down on the Algonquin table. „I just hope there’s a business model when we get there.“
The Renegades at the New York ‚Times‘ – The All New Issue — New York Magazine.
Endlich mal eine fundiert positive Nachricht aus der seit Jahren gebeutelten Medienwelt. Vielleicht wird ja 2009 das Jahr der konstruktiven Entwicklungen für die etablierten Medien.
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